<?xml version="1.0" encoding="utf-8"?>
<feed
    xmlns="http://www.w3.org/2005/Atom"
    xmlns:at="http://www.sixapart.com/ns/at"
    xmlns:icbm="http://postneo.com/icbm"
    xmlns:rvw="http://purl.org/NET/RVW/0.2/"
    xml:lang="en">
    <title>THE KING OF MARKETING</title>
    <link rel="self" type="application/atom+xml" title="THE KING OF MARKETING (Atom)" href="http://thierrylachapelle.vox.com/library/posts/page/1/atom.xml" />
    <link rel="alternate" type="text/html" title="THE KING OF MARKETING" href="http://thierrylachapelle.vox.com/library/posts/page/1/"/> 
    <link rel="service.post" type="application/atom+xml" title="THE KING OF MARKETING" href="http://www.vox.com/services/atom/svc=post/collection_id=6a00e398d61b7f000400e398d60b630001" /> 
    <link rel="service.subscribe" type="application/atom+xml" title="THE KING OF MARKETING" href="http://thierrylachapelle.vox.com/library/posts/atom.xml" />   
    <link rel="last" type="application/atom+xml" title="THE KING OF MARKETING" href="http://thierrylachapelle.vox.com/library/posts/page/1/atom.xml" />  
    <generator uri="http://www.vox.com/">Vox</generator>
    <updated>2008-02-17T03:45:43Z</updated> 
    <author>
        <name>Thierry Lachapelle</name>
        <uri>http://thierrylachapelle.vox.com/?_c=feed-atom-full</uri>
    </author> 
    <id>tag:vox.com,2006:6p00e398d61b7f0004/</id>  
    
    <entry>
        <title>Yes we can!!!</title>   
        <link rel="alternate" type="text/html" title="Yes we can!!!" href="http://thierrylachapelle.vox.com/library/post/politique-am%C3%A9ricaine.html?_c=feed-atom-full" />  
        <link rel="service.post" type="application/atom+xml" title="Yes we can!!!" href="http://thierrylachapelle.vox.com/library/post/politique-am%C3%A9ricaine.html?_c=feed-atom-full#comments" /> 
        <link rel="service.edit" type="application/atom+xml" title="Yes we can!!!" href="http://www.vox.com/atom/svc=post/asset_id=6a00e398d61b7f000400e398dd60580004" />            <id>tag:vox.com,2008-02-17:asset-6a00e398d61b7f000400e398dd60580004</id>
        <published>2008-02-17T03:36:59Z</published>
        <updated>2008-02-17T03:45:43Z</updated>
    
        <author>
            <name>Thierry Lachapelle</name>
            <uri>http://thierrylachapelle.vox.com/?_c=feed-atom-full</uri>
        </author>
    
        
        <content type="html" xml:base="http://thierrylachapelle.vox.com/?_c=feed-atom-full">
            <![CDATA[
                <div xmlns="http://www.w3.org/1999/xhtml" xmlns:at="http://www.sixapart.com/ns/at">
        <p style="text-align: left">La politque n&#39;étant&#160;pas là un sujet&#160; qui&#160;m&#39;attire particulièrement mais&#160; je dois admettre que la campagne électorale à la sucession du Président Bush&#160;ne manque pas d&#39;intérêt&#160; En plus d&#39;être passionnante elle est&#160;historique.&#160; Un homme de race noir et un femme d&#39;un ancien président qui se dispute le pouvoir, les américains sont-ils prêt à un virage&#160;à 360 dégré ?&#160;N&#39;est-il pas là une recette&#160;digne d&#39;un scénario&#160;d&#39;Hollywood ?&#160;Il n&#39;y a rien de plus marketing qu&#39;une campagne électorale pour aiguiser son image pour plaire à l&#39;ensemble de la population.&#160; M. Obama ayant la cote c&#39;est temps-ci, plusieurs artistes,&#160;voulant lui démontrer leurs appuis ont repris&#160;un discours de&#160;de ce dernier&#160;et en on créerune chanson disponible sur you tube.&#160;&#160;À l&#39;ere des nouvelles technologies, tout&#160;ce qui est positif ne peut que l&#39;aider dans&#160;sa quête.&#160; Voici ce vidéo.</p>

    
    
    





        





<div at:enclosure="asset" at:xid="6a00e398d61b7f000400e398dd66210005" at:format="extra-large" at:align="center"
    class="enclosure enclosure-center enclosure-extra-large video-enclosure" 
     style="text-align: center;">
<div class="enclosure-inner"
    
        style="padding: 9px; border: 1px solid; width: px; margin: 10px auto;"
    >
    <div class="enclosure-list">
        <div class="enclosure-item video-asset last">
    
            <div class="enclosure-image">
        
                <a href="http://thierrylachapelle.vox.com/library/video/6a00e398d61b7f000400e398dd66210005.html"><img src="http://a1.vox.com/6a00e398d61b7f000400e398dd66210005-500pi" alt="Yes We Can - Barack Obama Music Video" title="Yes We Can - Barack Obama Music Video" /></a>
        
            </div>
            <div class="enclosure-meta">
                <div class="enclosure-asset-name"><a href="http://thierrylachapelle.vox.com/library/video/6a00e398d61b7f000400e398dd66210005.html" title="Yes We Can - Barack Obama Music Video">Yes We Can - Barack Obama Music Video</a></div>
            </div>
    
        </div>
    </div>
</div>
</div><!-- end enclosure -->

<p></p>   <p style="clear:both;"> 
    <a href="http://thierrylachapelle.vox.com/library/post/politique-am%C3%A9ricaine.html?_c=feed-atom-full#comments">Read and post comments</a>   |   
    <a href="http://www.vox.com/share/6a00e398d61b7f000400e398dd60580004?_c=feed-atom-full">Send to a friend</a> 
</p>

                </div>
            ]]>
        </content> 
    </entry> 
    
    <entry>
        <title>MY SPACE VS FACEBOOK</title>   
        <link rel="alternate" type="text/html" title="MY SPACE VS FACEBOOK" href="http://thierrylachapelle.vox.com/library/post/my-space-vs-facebook.html?_c=feed-atom-full" />  
        <link rel="service.post" type="application/atom+xml" title="MY SPACE VS FACEBOOK" href="http://thierrylachapelle.vox.com/library/post/my-space-vs-facebook.html?_c=feed-atom-full#comments" /> 
        <link rel="service.edit" type="application/atom+xml" title="MY SPACE VS FACEBOOK" href="http://www.vox.com/atom/svc=post/asset_id=6a00e398d61b7f000400f30f5b92a80001" />            <id>tag:vox.com,2008-02-13:asset-6a00e398d61b7f000400f30f5b92a80001</id>
        <published>2008-02-13T20:24:58Z</published>
        <updated>2008-02-13T20:24:58Z</updated>
    
        <author>
            <name>Thierry Lachapelle</name>
            <uri>http://thierrylachapelle.vox.com/?_c=feed-atom-full</uri>
        </author>
    
        
        <content type="html" xml:base="http://thierrylachapelle.vox.com/?_c=feed-atom-full">
            <![CDATA[
                <div xmlns="http://www.w3.org/1999/xhtml" xmlns:at="http://www.sixapart.com/ns/at">
        
    
    
    
<div at:enclosure="asset" at:xid="6a00e398d61b7f000400e398dc3f9e0002" at:format="extra-large" at:align="center"
    class="enclosure enclosure-center enclosure-extra-large photo-enclosure" 
     style="text-align: center;">
<div class="enclosure-inner"
    
        style="padding: 9px; border: 1px solid; width: px; margin: 10px auto;"
    >
    <div class="enclosure-list">
        <div class="enclosure-item photo-asset last">
    
            <div class="enclosure-image">
        
                <a href="http://thierrylachapelle.vox.com/library/photo/6a00e398d61b7f000400e398dc3f9e0002.html"><img src="http://a6.vox.com/6a00e398d61b7f000400e398dc3f9e0002-500pi" alt="Comicstrip368" title="Comicstrip368" /></a>
        
            </div>
            <div class="enclosure-meta">
                <div class="enclosure-asset-name"><a href="http://thierrylachapelle.vox.com/library/photo/6a00e398d61b7f000400e398dc3f9e0002.html" title="Comicstrip368">Comicstrip368</a></div>
            </div>
    
        </div>
    </div>
</div>
</div><!-- end enclosure -->
   <p style="clear:both;"> 
    <a href="http://thierrylachapelle.vox.com/library/post/my-space-vs-facebook.html?_c=feed-atom-full#comments">Read and post comments</a>   |   
    <a href="http://www.vox.com/share/6a00e398d61b7f000400f30f5b92a80001?_c=feed-atom-full">Send to a friend</a> 
</p>

                </div>
            ]]>
        </content> 
    <category term="vs" scheme="http://thierrylachapelle.vox.com/tags/vs/" label="vs" /> 
    </entry> 
    
    <entry>
        <title>AH !!!  FACEBOOK!</title>   
        <link rel="alternate" type="text/html" title="AH !!!  FACEBOOK!" href="http://thierrylachapelle.vox.com/library/post/ah-facebook-1.html?_c=feed-atom-full" />  
        <link rel="service.post" type="application/atom+xml" title="AH !!!  FACEBOOK!" href="http://thierrylachapelle.vox.com/library/post/ah-facebook-1.html?_c=feed-atom-full#comments" /> 
        <link rel="service.edit" type="application/atom+xml" title="AH !!!  FACEBOOK!" href="http://www.vox.com/atom/svc=post/asset_id=6a00e398d61b7f000400e398dc57af0005" />            <id>tag:vox.com,2008-02-13:asset-6a00e398d61b7f000400e398dc57af0005</id>
        <published>2008-02-13T20:23:40Z</published>
        <updated>2008-02-13T20:23:40Z</updated>
    
        <author>
            <name>Thierry Lachapelle</name>
            <uri>http://thierrylachapelle.vox.com/?_c=feed-atom-full</uri>
        </author>
    
        
        <content type="html" xml:base="http://thierrylachapelle.vox.com/?_c=feed-atom-full">
            <![CDATA[
                <div xmlns="http://www.w3.org/1999/xhtml" xmlns:at="http://www.sixapart.com/ns/at">
        
    
    
    
<div at:enclosure="asset" at:xid="6a00e398d61b7f000400e398dc56a30005" at:format="extra-large" at:align="center"
    class="enclosure enclosure-center enclosure-extra-large photo-enclosure" 
     style="text-align: center;">
<div class="enclosure-inner"
    
        style="padding: 9px; border: 1px solid; width: px; margin: 10px auto;"
    >
    <div class="enclosure-list">
        <div class="enclosure-item photo-asset last">
    
            <div class="enclosure-image">
        
                <a href="http://thierrylachapelle.vox.com/library/photo/6a00e398d61b7f000400e398dc56a30005.html"><img src="http://a3.vox.com/6a00e398d61b7f000400e398dc56a30005-500pi" alt="Smartkid" title="Smartkid" /></a>
        
            </div>
            <div class="enclosure-meta">
                <div class="enclosure-asset-name"><a href="http://thierrylachapelle.vox.com/library/photo/6a00e398d61b7f000400e398dc56a30005.html" title="Smartkid">Smartkid</a></div>
            </div>
    
        </div>
    </div>
</div>
</div><!-- end enclosure -->
   <p style="clear:both;"> 
    <a href="http://thierrylachapelle.vox.com/library/post/ah-facebook-1.html?_c=feed-atom-full#comments">Read and post comments</a>   |   
    <a href="http://www.vox.com/share/6a00e398d61b7f000400e398dc57af0005?_c=feed-atom-full">Send to a friend</a> 
</p>

                </div>
            ]]>
        </content> 
    <category term="facebook" scheme="http://thierrylachapelle.vox.com/tags/facebook/" label="facebook" /> 
    </entry> 
    
    <entry>
        <title>My name is spot, blogspot</title>   
        <link rel="alternate" type="text/html" title="My name is spot, blogspot" href="http://thierrylachapelle.vox.com/library/post/my-name-is-spot-blogspot.html?_c=feed-atom-full" />  
        <link rel="service.post" type="application/atom+xml" title="My name is spot, blogspot" href="http://thierrylachapelle.vox.com/library/post/my-name-is-spot-blogspot.html?_c=feed-atom-full#comments" /> 
        <link rel="service.edit" type="application/atom+xml" title="My name is spot, blogspot" href="http://www.vox.com/atom/svc=post/asset_id=6a00e398d61b7f000400e398dc55510005" />          <id>tag:vox.com,2008-02-13:asset-6a00e398d61b7f000400e398dc55510005</id>
        <published>2008-02-13T19:44:59Z</published>
        <updated>2008-02-13T19:44:59Z</updated>
    
        <author>
            <name>Thierry Lachapelle</name>
            <uri>http://thierrylachapelle.vox.com/?_c=feed-atom-full</uri>
        </author>
    
        
        <content type="html" xml:base="http://thierrylachapelle.vox.com/?_c=feed-atom-full">
            <![CDATA[
                <div xmlns="http://www.w3.org/1999/xhtml" xmlns:at="http://www.sixapart.com/ns/at">
        <p style="TEXT-ALIGN: left"><strong><span style="FONT-SIZE: 1.25em">Qui ne connaît pas les blogs en 2008?&#160; Allez !&#160;&#160; Ne soyez pas gêner.&#160; Je ne vous ferez pas mal.&#160; Au contraire,&#160;je suis moi-même un nouvel utilisateur de cette technologie.&#160; Cette découverte&#160;est bien&#160;plus qu&#39;un simple espace sur le web pour&#160;&#160;écrire&#160;cet article, mais aussi&#160;&#160;un bel outil de&#160;marketing pour les entreprises.&#160; Plusieurs entreprises&#160;exploitent et créent mille et une&#160;stratégies originales et innovatrices&#160;afin que le grand public&#160;puisse&#160;connaître les&#160;produits ou les services offert par celles-ci.&#160;Les moyens de communication sont nombreux et le blogue s&#39;avère une méthode audacieuce et peu&#160;coûteuse qui&#160;permet de&#160; cibler précisément&#160;une catégorie&#160;consommateurs.&#160;Nous parlons ici de blogue de marque.</span></strong></p>
<p style="TEXT-ALIGN: left"><strong><span style="FONT-SIZE: 1.25em">Ces blogues constituent un nouveau médium prometteur. Ils s&#39;agit d&#39;un partenariat d&#39;un blogueur&#160;avec un annonceur en ligne à l&#39;exploration de l&#39;univers d&#39;une marque. Son édition implique la désignation d&#39;un directeur de la publication, le recours à une plate-forme de blogging et la définition claire d&#39;une charte de droits et obligations pour les internautes. Le média est reglementé&#160; et et les multiples contrats qui l&#39;accompagnent.</span></strong></p>
<p style="TEXT-ALIGN: left"><strong><span style="FONT-SIZE: 1.25em">Si les communications électroniques sont libres, elles demeurent soumises à un régime de responsabilité. Les blogs sont ainsi soumis respectivement à la loi sur la presse du 29 juillet 1881&#160; est là pour le rappeler au bon souvenir des internautes), à la loi pour la confiance dans l&#39;économie numérique du 21 juin 2004, à la loi sur la communication audiovisuelle, à la loi informatique et libertés ainsi qu&#39;aux contraintes habituelles du droit de la publicité.</span></strong></p>
<p style="TEXT-ALIGN: left"><strong><span style="FONT-SIZE: 1.25em">&#160;</span></strong></p>
<p style="TEXT-ALIGN: left"><strong><span style="FONT-SIZE: 1.25em">Who doesn&#39;t&#160;know what a blogspot is in 2008 ?&#160; Don&#39;t be shy ?&#160; I won&#39;t bite.&#160;&#160;Even me, I am a new user of this technology.&#160;&#160;&#160;&#160;&#160;This discovery is more than a&#160;space on the web&#160;for writting this article but also a&#160;brillant marketing tool for&#160;corporations.&#160; Many corporations are using and creating a thousand of new strategies to insure themselves that their products or services would be known by the customers.&#160;&#160;There&#39;s a lot of promotion tools but the blogspot is a totally new way to work.&#160; It&#39;s&#160;really innovator and less expansive to target a precis group of customers.&#160;&#160;&#160;Here, we talk about <em>blogbrand.</em></span></strong></p>
<p><strong><span style="FONT-SIZE: 1.25em">The blogbrand&#160;&#160;are a new media.&#160; It&#39;s a partnership between a blogger and and a advertiser online to observe the universe of the brand.&#160; Is edition need to designate a director of the publication, the blogging plateform and the definition of a law chart and obligations of the Internet users.&#160; This media has rule that sould be respect and multiples contracts.</span></strong></p>
<p><strong><span style="FONT-SIZE: 1.25em">If the electronic communication is free, they have to respect the responsabilities.&#160; The blogspots are under the press law that exist since July 29 1881, the numeric economy confidence law from June 2004, the communication law of audiovisual, computer law and freedom and under the control of the advertising law.</span></strong></p>   <p style="clear:both;"> 
    <a href="http://thierrylachapelle.vox.com/library/post/my-name-is-spot-blogspot.html?_c=feed-atom-full#comments">Read and post comments</a>   |   
    <a href="http://www.vox.com/share/6a00e398d61b7f000400e398dc55510005?_c=feed-atom-full">Send to a friend</a> 
</p>

                </div>
            ]]>
        </content> 
    </entry> 
    
    <entry>
        <title>Dear old Friend eBay</title>   
        <link rel="alternate" type="text/html" title="Dear old Friend eBay" href="http://thierrylachapelle.vox.com/library/post/dear-old-friend-ebay-1.html?_c=feed-atom-full" />  
        <link rel="service.post" type="application/atom+xml" title="Dear old Friend eBay" href="http://thierrylachapelle.vox.com/library/post/dear-old-friend-ebay-1.html?_c=feed-atom-full#comments" /> 
        <link rel="service.edit" type="application/atom+xml" title="Dear old Friend eBay" href="http://www.vox.com/atom/svc=post/asset_id=6a00e398d61b7f000400f30f5b83640001" />          <id>tag:vox.com,2008-02-13:asset-6a00e398d61b7f000400f30f5b83640001</id>
        <published>2008-02-13T16:30:25Z</published>
        <updated>2008-02-13T16:30:25Z</updated>
    
        <author>
            <name>Thierry Lachapelle</name>
            <uri>http://thierrylachapelle.vox.com/?_c=feed-atom-full</uri>
        </author>
    
        
        <content type="html" xml:base="http://thierrylachapelle.vox.com/?_c=feed-atom-full">
            <![CDATA[
                <div xmlns="http://www.w3.org/1999/xhtml" xmlns:at="http://www.sixapart.com/ns/at">
        <p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt; LINE-HEIGHT: 150%; TEXT-ALIGN: justify"><span style="LINE-HEIGHT: 150%; mso-bidi-font-size: 12.0pt"><span style="FONT-SIZE: 1.25em; COLOR: #000000"><strong><span style="color: #8da4b4">Depuis <span style="FONT-SIZE: 1em">quelques</span> années, la plate-forme d’enchère <em style="mso-bidi-font-style: normal">eBay</em> a complètement révolutionné la pratique du commerce électronique.<span style="mso-spacerun: yes">&#160; </span>En chiffres, <em style="mso-bidi-font-style: normal">eBay</em> compte près de 10 millions d’utilisateurs sur son site français et plus de 241 millions de fidèles dont 83 millions sont actifs à l’échelle mondiale.<span style="mso-spacerun: yes">&#160; </span>Fondé en 1995 par Pierre Omydiar, son apparition a permis la création de marchés inexistants tels que des échanges entre collectionneurs. La fiabilité des fournisseurs et la confiance des consommateurs face au site est exemplaire.<span style="mso-spacerun: yes">&#160; </span>L’instauration d’un système de notation entre acheteurs et vendeurs disponible au grand public renforce la réputation du site.<span style="mso-spacerun: yes">&#160; </span>De plus, sa création permet aux consommateurs de réaliser de bonnes affaires à prix raisonnable. Le danger pour eBay est actuellement la concurrence.<span style="mso-spacerun: yes">&#160; </span>Certains gros joueurs du web comme Google et Facebook, pourrait faire des dommages.</span></strong></span></span></p>
<p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt; LINE-HEIGHT: 150%; TEXT-ALIGN: justify"><span style="LINE-HEIGHT: 150%; mso-bidi-font-size: 12.0pt"><span style="FONT-SIZE: 1.25em"></span></span><strong>&#160;</strong></p>
<p class="MsoNormal" style="MARGIN: 0cm 0cm 0pt; LINE-HEIGHT: 150%; TEXT-ALIGN: justify"><span style="LINE-HEIGHT: 150%; mso-bidi-font-size: 12.0pt"></span><strong><span style="FONT-SIZE: 1.25em">One of the most popular plateform for E-business is ebay.&#160; Since is creation in 1995 by Pierre Omydiar&#160;there&#39;s more&#160; than 241 millions that have subscribe, 10 millions users in France,&#160;&#160;and&#160;above 83 millions active users everyday&#160;all around the globe.&#160; This revolution open a whole new market for commerce between users that has never been created before.&#160; In the language of the business that&#39;s what we call&#160;C2C.&#160;That means commerce betwen Customers to Customers.&#160; This approach&#160;&#160;has permitted trade between&#160; collectors.&#160; The rate of this system between buyers and salers is available to the public users and reinforce the reputation and the image&#160;of the site.&#160;For the&#160;customers, is creation has gave them the possibility to get&#160;reasonnable prices for some products and to find a&#160;rare pieces that they would never be able ton get otherwise.&#160;&#160; Actually, the danger for eBay is the competition.&#160; <span style="FONT-SIZE: 1em">New players in the industry of Internet like Google and Facebook </span></span><span style="FONT-SIZE: 1.25em">may cause dammage to eBay.</span></strong></p>   <p style="clear:both;"> 
    <a href="http://thierrylachapelle.vox.com/library/post/dear-old-friend-ebay-1.html?_c=feed-atom-full#comments">Read and post comments</a>   |   
    <a href="http://www.vox.com/share/6a00e398d61b7f000400f30f5b83640001?_c=feed-atom-full">Send to a friend</a> 
</p>

                </div>
            ]]>
        </content> 
    </entry> 
</feed>


